This policy is effective as of August 10, 2012.
Rakuten MediaForge values the protection of consumer privacy.
Who is Rakuten MediaForge
Rakuten MediaForge is a remarketing/retargeting tool for advertisers that collects anonymous usage data from visitors and users. The information we gather is completely anonymous. Rakuten MediaForge uses the information to display targeted advertisements to Internet users. Rakuten MediaForge does not provide any personal information to our advertisers when consumers interact with or view Rakuten MediaForge ads. Rakuten MediaForge may combine usage information with information we obtain from clients/advertisers, network partners, and/or other companies. Rakuten MediaForge abides by the self-regulatory standards established by IAB.
When an Internet user views or interacts with Rakuten MediaForge advertisements or a partner’s website we collect and store information about the interactions and usage. The information we collect relates to interaction behavior, including, but not limited to, products and offers viewed in-ad browsing and searching, video content viewed, and other anonymous behavioral data. In order to gather such information as it relates to specific users, Rakuten MediaForge and partners set and store browser cookies on the computer of each unique user. We do not collect any personally identifiable information (PII) as such we do not share any PII with our clients or advertising partners.
We will not collect or use sensitive information unless we have obtained your prior consent. Sensitive personal information includes information we know to be related to confidential medical information, racial or ethnic origins, political or religious beliefs or sexuality and tied to personal information, however we may target ads based on expressed interest in particular health-related consumer products including products as they relate to health and beauty (makeup, skincare, hair care, lotions, perfumes etc.) personal fitness and dietary supplements, We are committed to protecting the privacy of children. Neither Rakuten MediaForge nor our Partners activities are intended or designed to attract children under the age of 13. We do not collect Personal Information from any person we actually know is a child under the age of 13.
Use of Anonymous Information
Rakuten MediaForge uses the anonymous information it collects to customize the advertisements that consumers see on participating web sites and to analyze if the advertising resulted in sales. At times, we send our clients and partners the aggregated anonymous data for their use in determining which products and offers to display in their ads. The specific source of the data is not disclosed. Each advertiser has warranted that the anonymous information they receive shall be used in compliance with applicable laws and regulations. In accordance with applicable laws and regulations, Rakuten MediaForge will also disclose this information in response to subpoenas, court orders and other required legal processes.
How Anonymous Information is Secured
We store this anonymous information securely at the Rakuten MediaForge data center. We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. This includes the necessary physical, electronic and managerial procedures to protect data integrity, access and use.
How Long Anonymous Information is Stored
Anonymous targeting data may be stored in your browser’s cookie for 14 months or until you decide you no longer wish to make use of our services, at which point you can user our opt-out below. We store back-ups, for record-keeping purposes for up to 2 and a half years at which time the data is purged.
Rakuten MediaForge may sell or buy other businesses or entities. In such transactions, the anonymous information we have collected from you may be one of the transferred business assets.
Right to Change This Policy
There are many programs that allow you to manually delete your cookies. In addition, Rakuten MediaForge offers consumers the opportunity to select a persistent “blank” or “opt-out cookie” to prevent information from being uniquely associated with your browser. This way, you can opt-out of Rakuten MediaForge cookies, without erasing or altering other cookies associated with your browser. If you wish to not participate in our targeted advertising program there is a simple process you can follow. Simply click on the opt-out link below which will take you to a site that will analyze which cookies are stored in your browser. You can select “MediaForge” from this list and click “submit” to be removed from our services.
PLEASE NOTE that if you erase or otherwise alter your browser’s cookie file (including upgrading certain browsers) you may need to perform this process again.