Engage Consumers with Targeted Display
Rakuten MediaForge is an innovative retargeting company with display extensions for prospecting, nurturing, retention, reacquisition and brand loyalty.
We know. There are a lot of retargeting and display companies out there. So to make it easy, we’re going to come right out and tell you why we’re different:
Rakuten MediaForge is the only retargeting and display company that bases all aspects of its business around the value of Consumer Engagement – the performance metric comScore says has the highest correlation with conversions, according to a 2012 study.
Having our sights set on engaging your consumers influences the way we run campaigns at every stage of the process, starting with ad design and carrying through to the pioneering way we measure performance.
What does this mean for you? It means you’ll never pay for conversions we can’t prove we influenced. Combine that with our shared-revenue business model and you’ll have full confidence that we only make money when you do. Your return on ad spend (ROAS) goals will never look better.
Products and Solutions
You invest a lot in driving new users to your site. At Rakuten MediaForge, we have products that aid that effort at all levels of the shopping experience. In fact, our marketing funnel doesn’t stop at conversion. We market beyond the funnel to help you retain and reacquire customers after they’ve converted.
At Rakuten MediaForge, we add value to the traditional marketing acquisition funnel by including an extension called the Loyalty Pyramid. Our Acquisition Funnel includes strategies to acquire new customers and nurture consumers to conversion. Our Loyalty Pyramid includes strategies to retain converted customers and build brand loyalty.
Acquisition Funnel Solutions
- Behavioral & Contextual Targeting: Advertise to consumers with relevant interests to establish communication with new consumers.
- Search-Initiated Retargeting: Advertise to consumers who are researching products/services you offer.
- Audience Extension: Advertise to an acutely interested pool of potential customers by understanding your converted audience.
- Site Retargeting: Re-engage the 98% of consumers who leave your site without converting.
Loyalty Pyramid Solutions
- Loyalty Campaigns: Establish a dialogue with consumers after conversion to keep your brand, products or services top-of-mind.
- Email-Initiated Retargeting: Proactively refresh the conversation with potential repeat-purchasers without waiting to see if they’ll return to the site organically.
- Lapsed User Targeting: Invite dormant users back to the site to maintain contact with a nearly-lost pool of consumers.
Our solutions are created by incorporating our Engagement Ad Technology with the technology of our strategic partners. Chances are you work with some of these partners already, making it really easy to turn on any one of these campaigns.